It's been awhile since I've been this curious about an ad but with so many people talking about it on the interwebs and saying that it's soooo good, I just had to find out. Well, I'm glad I did. Cos now, I understand what the hype is about. You will, too. Watch.
Best TVC I've seen in a long time.
Directed by internationally renowned commercial director Bruno Aveillan takes the viewer to epic locations to communicate a simple, universal truth – “There’s no greater act of hospitality than to embrace a stranger as one’s own.”
Press ads aren't half bad, too.
Shangri-La: It's In Our Nature, Print Ad: Wolves
Shangri-La: It's In Our Nature, Print Ad: Swan
Shangri-La: It's In Our Nature, Print Ad: Dolphins
O&M, HK really did well with this one, duncha think?
Shangri-La: It's In Our Nature, Print Ad: Wolves
Shangri-La: It's In Our Nature, Print Ad: Swan
Shangri-La: It's In Our Nature, Print Ad: DolphinsO&M, HK really did well with this one, duncha think?
Watch The Making Of here.
Download wallpapers here.
5 comments :
don't get. =_=
nope. pretty redundant for it to be 3 mins long when thr wasn't much to see at all.
ATTN: BenYong
– The thought behind it was good and the execution was amazing.
ATTN: SirButterRoll
– Well, we won't be seeing 3mins of this on TVs anyways. Nobody would spend on media that way. We'll probably get 30s cut-downs at best. Haha. I know for sure there's a 1.5min version online already.
What I liked was that I was pretty hooked. I didn't get distracted. Even though it was just a guy walking in the snow. =)
artistic artistic...
ATTN: RealGunners
– Execution was fantastic, wasn't it??
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