First, them ad people messed up our emotions with Spike Jonze's IKEA "Lamp" commercial. For what? For money. And impressive sales numbers. And big ROIs. Now, they're doing it again... with salt shakers. Ugh, I feel so used. And manipulated.
AD CAMPAIGN: Knorr Sidekicks • DIRECTOR: David Hicks • PRODUCER: Rob Allan (Sons and Daughters) • CREATIVE AGENCY: DDB Canada • DIRECTOR OF PHOTOGRAPHY: Adam Marsden • EDITOR: Brian Williams (Panic and Bob) • VISUAL EFFECTS PRODUCER: Irene Payne (AXYZ FX) • ON-SET SUPERVISOR: Dave Giles • COLORIST: Bill Ferwerda (Notch) • MUSIC: How am I Supposed to Live Without You by Michael Bolton
Waaaa, emooo siiaaallll...
I was laughing and emo-ing throughout the ad. Haha. The music, the rain, the slow-mo walking with the "head" down. EMMMOOOOEEEE. Especially the salty tears part. HAHA. Totally heartbreaking. But I love it. Stupid ad people. Make me feel for stupid salt shaker. T_T