"You don't have to understand. Just write in general."
What the heck does that even mean!?
Pisses me the hell off every time. >(
Monday, November 28, 2011
Copywriter Frustrations
It's amazing how some clients often want to keep their writers (a.k.a THEIR ADVERTISING PARTNERS) in the dark about the specifics regarding their projects, products and services... yet want those very same BLUR, in-the-dark writers to somehow magically write BRILLIANT copy that produces results.
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