Keith Kee "Lady in Pink" Limited Edition Masks From MODA "Pink Merchandise" 2020

#PinkOctober has taken on more meaning now that I'm a survivor. Last year, I lusted after the pretty pink broaches they were selling to raise funds and bring awareness to breast cancer through #BAZAARPinkProject2019 but didn't end up getting one because... well, I just couldn't be bothered to try while undergoing chemo. Tired la. 😪 

This year, however, is a different story.

Malaysian Official Designers Association (MODA) has partnered with Estée Lauder for its Breast Cancer Awareness 2020 project and 20 "Pink Merchandise" by 16 local designers have been launched. 

The designers involved in this project are Ashley@kapas, Brian Khoo, Celest Thoi, Chee of GOCHEEKS, Double U by Jimmy Wong, Ellie Lim, Keith Kee, Key Ng, Kit Woo, Leslie Variyan, Lue Syn, Melinda Looi, Melson Kuala Lumpur, Stephanie van Dalen, Styled by Peter Lum and YULEZA by YouSheng. 

The concept is really interesting this time around as these items are sold in Campells Soup cans in eight vending machines that are located in five shopping malls – namely, Pavilion KL, MidValley Megamall, Sunway Pyramid, Avenue K, and MidValley Southkey in JB.

Why no Penang malls??? 😩 

Penang got survivors, too, maaaa...

Thank goodness last year, I happened to get to know Keith Kee through a mutual friend. 🥳😏🤓 So I got in touch with him and he so very kindly got his team to help me buy me his "Lady in Pink" masks! Collected them from Keith Kee Couture today. You see, you see... 🤩

Such pretty shades of pink! 😍

Based on what I can see on their FB page, it looks like "Pink Merchandise" sales via vending machines in those aforementioned malls have been extended until 15 November 2020 so, it's not too late to get your hands on these designer items that Breast Cancer Awareness, too! 

Prices are RM30 or RM50 per item and a whopping 80% of all sales will be donated to four organisations, namely the Breast Cancer Welfare Association of Malaysia, Cancer Research Malaysia, College of Radiology Malaysia and National Cancer Society of Malaysia. Go support, kays!