Haha. I know, I know. Sounds terrible, right? But don't balk at the thought first, cos you definitely won't be gagging at the taste. If you ask me, I think it tastes a lot more like beef stock than pickled vegetables. The Husband agrees. It's very flavourful and not at all sour.
One of the two pathetic mouthfuls I had. =(
I think The Husband needs to learn to share. =p
Anyway, I've been told it's almost double the price of Maggi and Cintan but... you guys should definitely try it if you get the chance. Worth it lah. Damn sedap. =)